Privacy notice
How we use your details
Last updated 20 October 2026
Who we are
This website is run by Dapperwalls Ltd, a company registered in England and Wales (company number 16963456), registered office 86-90 Paul Street, London EC2A 4NE. We trade as DapperWalls and are based in Chester, Cheshire. For anything about your data, email support@dapperwalls.co.uk.
What we collect
When you send an enquiry through the quote form, we receive:
- your name, email address and, if you give them, your phone number and postcode
- the type of property, the services you’re interested in and your message
- technical details sent with the form: your IP address and browser type, which we use to stop spam and abuse
We don’t ask for, and don’t want, payment details or sensitive personal information through the form.
Counting visits
To see how people find us, our own server counts visits to this website without cookies. For each visit we record the page, the website or advert that linked to it, your approximate location (country and town, worked out by Cloudflare), and your type of device and browser. Your IP address is not stored for this: it’s combined with your browser type into a code that changes every day, so we can count unique visitors without recognising you from one day to the next. Nothing is stored on your device, nothing is shared with anyone else, and we delete this data after about 13 months. If your browser sends a Global Privacy Control signal, we don’t count your visit at all. Our legal basis is our legitimate interest in understanding how our website is used.
Why we use it
- to reply to your enquiry, arrange a visit and send you a quote
- to do the work, if you go ahead
- to protect the form from spam and misuse
- to understand which of our adverts and links bring in enquiries
Our legal basis is that you’ve asked us to respond, so we’re taking steps before a possible contract, and our legitimate interest in running and protecting our business. We don’t sell your details, and we only send you marketing if you’ve asked us to.
Who else handles it
We use a small number of service providers to run the website and our email:
- Cloudflare, which hosts the website and protects it from attacks
- Namecheap, which hosts our server, database and email
- Google, to measure our adverts (see below)
- Mouseflow, only if you accept cookies, to see how people use the page (see below)
Some of these providers may process data outside the UK. Where they do, they use safeguards recognised under UK data protection law.
How long we keep it
We keep enquiries for as long as we need them to deal with your enquiry or project and our records, and normally no longer than two years after we last heard from you, unless you become a customer, when we keep what the law requires for our accounts.
Cookies and similar technology
The website works without cookies. It stores one small value in your browser so the logo animation doesn’t replay every time you visit, and it never leaves your device.
If you click Accept on the cookie banner, we also use Google’s advertising cookies to see which of our ads led to an enquiry. If you click Decline, or ignore the banner, no advertising cookies are set and nothing is stored on your device. Google’s tag still tells Google, without cookies or advert click IDs, that a page was viewed or an enquiry was sent, along with basic technical details such as your browser and IP address. Google uses these anonymous signals to estimate how well our ads work overall, not to identify you or show you ads. If your browser sends a Global Privacy Control signal and you haven’t accepted, Google’s tag isn’t loaded at all. You can change your mind at any time with the “Cookie settings” link at the bottom of the site.
If you click Accept, we also use Mouseflow to record how the page is used: where people move, click and scroll, shown to us as heatmaps and anonymous replays of visits. It records your device type, browser and approximate location, but not the text you type into the quote form. We use it to find out what works on the page and what confuses people. If you decline, or your browser sends a Do Not Track or Global Privacy Control signal, nothing is recorded. Mouseflow stores this data in the EU and we keep it for up to 3 months.
Your rights
You can ask us for a copy of your data, to correct it, to delete it, or to stop using it. Email support@dapperwalls.co.uk and we’ll reply within one month. If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk.